PRESS RELEASE: 91st Annual Easter Promenade Set To Take Place on South Street This March

Mar 7, 2024 | Featured, Press Releases



Eleanor Ingersoll, Executive Director
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Sarah Cowell, Digital & Marketing Manager
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91st Annual Easter Promenade Set To Take Place on South Street This March

Strut Down South Street with Star-Studded Guests

High Res Press Photos | Event Flyers

Philadelphia, PA (March 7, 2024) – Hop on over to the South Street Headhouse District (SSHD) for the 91st Annual Easter Promenade on Sunday, March 31, 2024. This iconic Philadelphia tradition offers a variety of free and family-friendly activities, including photo-ops with Mr. and Mrs. Cotton Tail, meet & greets with Philadelphia sports mascots, a mini South Street Egg Hunt, brunch and shopping options, and of course, the Easter Promenade’s Best Dressed Contest. The Promenade kicks off at 12:30pm at 5th & South Streets, and ends at the Headhouse Plaza on 2nd & Lombard.


Photo Credit: BeauMonde Originals


For the past 91 years, the Easter Promenade has been a staple in Philadelphia and a tradition for many families. Originally starting in Rittenhouse Square, the Promenade moved to South Street in the 1980s where it became a #MeetMeOnSouthStreet staple. Today, the Promenade is one of the longest running traditions in the city of Philadelphia. There are attendees that have been coming to the event their whole lives, and many continue to bring their family every year!


“Some of my fondest memories of South Street are attending the Promenade with my family. Creating outfits for this event became a big source of pride for my mom who would hand-make our coordinating family outfits. And she was, of course, even prouder the few years that we won! I’m so glad this tradition is continuing with a new audience!” said Shannon Maldonado, owner of SSHD business YOWIE.


The 91st anniversary is an opportunity for family and friends to start new traditions on South Street. A star-studded cast of local celebrities, judges, and live performers will join the strut down South Street. Free bunny ears will also be available to those joining the crowd. Attendees can also participate in a mini South Street Egg Hunt before and after the event!


The Promenade ends at Headhouse Plaza, where the Best Dressed Contest takes place. Fashion enthusiasts of all ages, genders, and styles are encouraged to celebrate the day by showing off their most extravagant spring-themed costumes. Hundreds of children, families, and pets enter the contest in hopes to win prizes in categories including:

  • Best Dressed Child – 5 & Under
  • Best Dressed Kid – Ages 6-12
  • Best Dressed Adult – Ages 13 & Over
  • Best Dressed Family – Two or four legs!
  • Best Spring Hat – Show us your best cap, bonnet, fascinator, or high-fashion headwear!


Prizes for the Best Dressed Contest will be gift cards for local businesses including Moon + Arrow, The Philly Game Shop, Partners and Son, Philadelphia Magic Gardens, and Eye’s Gallery. All Best Dressed Contest participants will also receive candy goodies from our sponsor, Frankford Candy. Professional photographs of the Best Dressed Contest will be made available for free download after the event on the South Street Headhouse District’s Instagram.


Photo Credit: BeauMonde Originals


“We are delighted to host the 91st Annual Easter Promenade, and all are invited to join us in strutting down South Street to celebrate this grand Philadelphia tradition! Hop into the rhythm of South Street’s rich history and vibrant future this Easter. Come out and show us your best spring fashion!” said Eleanor Ingersoll, South Street Headhouse District Executive Director.


This event would not be possible without the support of SSHD’s 400+ small businesses, as well as sponsors Frankford Candy, TarketPark USA, and Carr & Duff. Additional thanks to our community partners Federal Donuts, Philadelphia Union, Popcorn for the People, Specialty USA, Spread Bagelry, and Woolly Mammoth.


For anyone looking to compete in this year’s contest, South Street is the perfect place to pick up new pieces for your spring wardrobe, including spring dresses and suits, new-to-you vintage flair, a fresh pair of kicks, as well as fabric to make your own outfit! Before the Promenade kicks off, attendees are encouraged to grab brunch at one of South Street’s delicious restaurants. Afterwards, attendees can take a stroll around the district to discover a mini South Street Egg Hunt, and shop at the hundreds of unique stores the district has to offer.




For more information about all things happening on and around South Street, follow the South Street Headhouse District on Instagram. For more information, you can visit For media inquiries and/or interview requests, please contact [email protected] or [email protected].



About The South Street Headhouse District

The South Street Headhouse District (SSHD) is a business improvement district, or BID, that strives to create a safe, clean, and well-managed business district that benefits the entire community. Established in 1993, the SSHD enhances public safety, sanitation, and other services in collaboration with the City of Philadelphia. SSHD focuses on urban improvements, marketing initiatives, artistic enhancements, and other developments to elevate the visibility of our diverse business community. Located between Queen Village and Society Hill, the SSHD is one of the most visited tourist destinations in Philadelphia and is home to over 400 businesses. Philadelphia Magic Gardens, Tattooed Mom, Retrospect Vintage, The Twisted Tail, and the Historic Fabric Row are some of the many attractions that can be found in this area. Whether you are looking for a bite to eat, a new favorite spot to shop, or simply a chance to learn about the interesting history behind the area, the South Street Headhouse District has many opportunities for fun and exciting experiences.