91st Annual Easter Promenade

Hop on over to South Street for the 91st Annual Easter Promenade on Sunday, March 31st! This popular Easter tradition is free, family-friendly, bunny-positive, and overflowing with fantastic fashion! Kick-off at 12:30pm, Best Dressed Contest at 1:15pm. Free to attend and enjoy!

When: Sunday, March 31st, 12:30pm
Where:Β Kick-off at 5th & South Street + Best Dressed Contest at Headhouse Plaza

The promenade kicks off at 12:30pm at 5th & South Street, and ends at the Headhouse Plaza on 2nd & Lombard Street! Special guests will lead the pack down South Street, accompanied by Philly mascots, fuzzy friends, and neighborhood celebritiesΒ (Psst: They all love to take selfies)!

🌟 FREE bunny ears!
🧑 FREE Frankford Candy goodies for Best Dressed Contest participants!
🌟 Meet Mr. and Mrs. Cotton Tail & star-studded guests!
🧑 Best Dressed Contest with FREE professional photographer!
🌟 Mini #SouthStreetEggHunt!


Promenaders will be led down South Street by Master of Ceremonies Henri David, Mr and Mrs Cotton Tail, Philadelphia Union‘s mascot Phang, and furry friends who love to take selfies! There will also be fashion judges, local celebrities, and FREE bunny ears. At the Headhouse Plaza, Promenaders will be greeted by Philadelphia Eagles cheerleaders and Eagles’ mascot Swoop!

MC Jay Vereen from Wooder Ice will lead a star-studded panel of judges for this year’s Best Dressed Contest, including TV host and entertainment contributor Jen Su; CEO & Co-Founder of Moore Vintage Archive, Keesean Moore; Philadelphia Fashion Incubator alumni & Top 3 finalist from Making the Cut (Amazon Prime), Jeanette Limas; as well as chef & owner of Kalaya, Nok! We will also be joined by a jubilant crew of musicians, WhoaPhat Brass Band!


The Best Dressed Contest will commence at the Headhouse Plaza. Fashion enthusiasts of all ages and genders are invited to celebrate the day by showing off their most extravagant holiday-themed costumes. Hundreds of children, families, and pets enter the contest in hopes to win prizes in categories including:

+ Best Dressed Child – 5 & Under
+ Best Dressed Kids – Ages 6-8
+ Best Dressed Kids: – Ages 9-12
+ Best Dressed Adult – Ages 13 & Over
+ Best Dressed Family – Two or four legs!
+ Best Spring Hat – Show us your best cap, bonnet, fascinator, or high-fashion headwear!


Keep scrolling for more information about this event! ⇓

Important Info:

🍫 GOODIES ➑ FREE bunny ears will be available for the crowd! Plus candy for all Best Dressed contestants!

πŸͺΊ MINI SOUTH STREET EGG HUNT: ➑ Explore the map below to find all the eggs! Find as many as you can, and share photos on Instagram using the hashtag #SouthStreetEggHunt for the chance to win a $50 gift card! You can also download this PDF map for children and adults.


🐰 SPONSORS: ➑ Thanks to our candy sponsor, Frankford Candy, every contestant in the Best Dressed Contest will hop away with a goody bag of chocolate! Additional thanks to our Official Parking Sponsor, TargetPark USA; Event Sponsor Carr & Duff; and our Community Sponsors: Federal Donuts, Philadelphia Union, Specialty USA, Popcorn for the People, Spread Bagelry, and Woolly Mammoth!

🚦HOW TO GET HERE: ➑ We’re accessible via driving, cycling, public transit, and walking. For specific directions from your location, use our custom Google Maps Directions.

🚘 PARKING: ➑ Make parking on South Street a breeze with TargetPark! Featuring two conveniently located parking lots on the east end of South Street, TargetPark is here to help you kick back, relax, and enjoy a day on South Street instead of fixating on your parking meter. Visit TargetPark at 530 S. 2nd Street or 215 Lombard Street for local and easy parking options! Entrances are located on 3rd near South Street, and Lombard between 2nd and 3rd Streets!

πŸ“± RSVP ➑ Facebook Event. Follow the South Street Headhouse District on Instagram for more community events!


πŸ“† WANT TO BE REMINDED ABOUT THIS EVENT? ➑ Export the details to Google Calendar, iCal, or Outlook using the buttons at the bottom of this page!




Spend your Easter Sunday (and all your Easter planning) on South Street!

For anyone looking to compete in this year’s contest, South Street is the perfect place to pick up new pieces for your spring wardrobe, including Easter dresses and suits, new-to-you vintage flair, a fresh pair of kicks, as well as fabric to make your own outfit!

Whether you’re looking for a bite to eat, or a full meal for the whole family, the South Street Headhouse District has restaurants, cafes, and bars ready to serve you! Do your pre- and post-Easter shopping in the South Street Headhouse District, including everything from Easter bonnets to Easter gifts, and you’ll be one happy, hoppy bunny! Need a fresh cut, color, or styling? Or maybe a fresh coat of nail polish? Treat yourself to dozens of services in the South Street Headhouse District so you feel refreshed and energized for the big day!


Mar 31 2024


12:00 pm - 3:30 pm

Other Locations

Headhouse Plaza
S. 2nd and Lombard Streets